Applied art is a means of communication that may be considered to be any illustrative or design function applied to the publishing, advertising, display, visual education, and mass media and manufacturing fields.

The department reflects the multidisciplinary nature of modern communication design. Today we live in the world of Information and Technology, where boundaries separating various media are getting rapidly distorted. For the students of Applied Arts today an integrated approach is essential. This includes the understanding of the basic visual forms for communication, the various media of advertising and accepting various tools for execution like photography, films, print and fast developing field of computer applications. Our graduates learn the basics of typography and lettering (often said to be one of the most powerful tool of designer), color composition and design essentials in their first two years of college and thus bolstered by a sound foundation make their forays into graphic design, illustration, packaging design, press layout and poster design in the last two years of their study.